Our Story
After years of working in the garment industry, styling
clients, and creating the Wear This Not That podcast, Holly Katz decided that
her customers needed more than just fashion advice each week. They needed the
right clothing that was Holly-approved: ageless and seasonless. Holly takes the
guesswork out of getting dressed.
Wear This Not That
Discover fashion that’s thoughtfully curated for the modern wardrobe. We
handpick original, ethically sourced pieces that blend timeless design with
effortless wearability. Every style is crafted to help you feel confident, look
elevated, and invest in clothing that lasts beyond the trends.
Ethically Made
Every piece is crafted with people and the planet in mind.
Limited Runs
No mass production. Just thoughtful pieces designed to last, not flood the market.
Seasonless Style
Timeless silhouettes that transcend trends and stay in your wardrobe year-round.
Consciously Curated
Each collection is carefully selected from brands that align with our values.