Our Story
After years of working in the garment industry, styling
clients, and creating the Wear This Not That podcast, Holly Katz decided that
her customers needed more than just fashion advice each week. They needed the
right clothing that was Holly-approved: ageless and seasonless. Holly takes the
guesswork out of getting dressed.
Wear This Not That
Discover fashion that’s thoughtfully curated for the modern wardrobe. Holly handpicks distinctive pieces that blend timeless design with effortless wearability, with styling ideas to help you feel confident and wear them your way, season after season.
Limited Runs
Selected in small quantities.
Seasonless Style
Timeless silhouettes that transcend trends and stay in your wardrobe year-round.
Consciously Curated
Each collection is carefully selected from brands that align with our values.
As seen in
From a styling client
“What makes Holly so good at her job is how she teaches you not only what to wear, but how to do this for yourself. Her expertise shows you how to make smarter decisions in your shopping, stretch your budget, and look like the best version of yourself.”
MORE STYLE ADVICE FROM HOLLY
Stop Making These Fashion Mistakes
Keep Holly’s styling advice close. Her quick guide covers wardrobe habits, fit and getting dressed for the life you live.
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